WE HELP COMPANIES
INNOVATE ESPORTS

MOON: AN ESPORTS INNOVATION AGENCY

Esports is expanding incredibly fast. And as you're looking for a partner in the esports industry – you need someone with skin in the game. Someone ready to share risks with you. An ally to support you through every challenge the esport industry has to bring.

By connecting business acceleration executives & esport professionals, we've built a unique working model ready to scale esports-driven business: from long-term strategies to specific tactical activations & from research to analytics.
APPROACH: ACCELERATING ESPORTS BUSINESSES
C-LEVEL EXECUTIVE BUSINESS EXPERIENCE
Imagine Intel CMO solving your business tasks & when your esports activities become measurable: P&L & EBITDA has been calculated. We are backed by the board of Intel, Ericsson, HyperX executives.
STARTUPS EXPERIENCE
We help startups fundraise more than $200 mil. USD. Lead their business & marketing development. Know how to measure CAC, Retention & Churn.
ESPORTS EXPERIENCE
Esports teams executives, endemic sponsors & former pro-players are our partners. Years of esports experience at your service.
WE CONTRIBUTE TO ECOSYSTEM DEVELOPMENT
Here and now MOON partners with leading conferences, media & universities to make esports more mature industry
MOON x Esports Sponsorship conference
We support C-level marketing executives from Nike, Intel, Danone, LG & others to share their business cases in esports: link
MOON x Esports Insider
We collaborate with leading esports media - provide esports professionals with key business insights on measuring marketing efficiency: link
MOON x Esports business master by Dreamhack
We actively share our knowledge & train future esports leaders from ISDE business school: link
MOON x esports podcasts
We actively participate in esports-related business conversation from New-York to Melbourne
ESPORTS INDUSTRY PROBLEMS WE SOLVE
1
FRAGMENTED INDUSTRY
It's challenging to scale esports business: find the right partners in Spain, facilitate PR campaign within the leading esports media, find product-market fit and validate business model. Our global team from New-York to Singapore connects the dots within an industry, so your esports strategy works.
2
VAGUE EFFICIENCY MEASUREMENT
It's hard to measure impact of esports on the brand metrics & sales. The esports industry doesn't always provide the right analytics tools.
3
INCONSISTENCY
When entering the esports industry, many businesses are looking for tactical solutions instead of building strong long-term relations with their customers.
SERVICES
Business strategy
We'll help to estimate your company's opportunities, analyze your vehicle access, and build a blueprint for your future in esports.
Marketing
We'll find the most efficient way to build a relationship between your brand and your customers.
Creativity
We'll add a spark to your communications with esports. From developing creative platforms to solving defined creative challenges.
Analytics
We'll measure and score every step we make together in esports.
Innovation
We'll turn into reality any idea you want to accomplish.
Management
We'll be there for you when you need us.
OUR ADVANTAGES
Strategic vision
We set ambitious, yet realistic targets. We have the experience and fundamental knowledge on which to base an effective plan of action.
Global partnership network
Our network links all continents. We have a team member or a partner in every esport market in the world
Experience in global marketing
We have worked developing marketing and promotional strategies for some of the best brands: Samsung, LG, Volvo, Hyundai, Coca-Cola, PepsiCo, HTC, Microsoft and other giants.
Effective methodology
We have a unique working framework which will help
you to achieve the best possible result.
Be a Part of the Community
We're connecting every industry player in one ecosystem. If you want to enter any specific door - we'll find a key.
We get stuck in
Our team doesn't just offer a bit of sound advice but also takes part in the operations of your business on its road to success.
OUR TEAM MEMBERS & ADVISORS
PERFORMANCE OVER THE YEARS
Marketing strategy / Marketing activations / Contractors relations
Communication strategy / PR / Project Management
Content marketing / Copywriting
Business development / Customer relations / Consulting
Creative management / PR / Influencer management / Project management
Consulting / Investor relations
Business development / Customer relations
Case study PR / Content writing / Media relations
Innovation management / Business development
CASES WE LOVE
PETER FARBEY & NIKOLAY SYUSKO
Client: 24tt agency
Idea / Creative management / Execution
EVGENIY AKSYUTIN (as a part of Wavemaker agency)
Client: Johnson & Johnson
Strategy
THE ESPORTS ADS -
our contribution to the market
We created a unique platform to grow esports advertising creativity. Both non-endemic & endemic brands can find inspiration to shape consumers' engagement and build communications culture within esports.
OUR TEAM & ADVISORS
NIKOLAY SYUSKO
CEO
21 years in esports. From the 1st Mortal Kombat LAN in 1998 and WCG 2002 СS-qualifiers to esports business consulting in 2019. Strong business development & marketing executive with 10 years of communication leadership for Microsoft, HTC, Coca-Cola, Mazda, Dove, and many other well-known brands. LinkedIn
EVGENIY AKSUTIN
Chief strategy manager
Digital and marketing expert with more than 9 years of experience.

Passed through all sides of marketing battlefront: creative (BBDO Instinct), media (MEC / WaveMaker), and a client's side (PepsiCo). Author of communication strategies in esports for Johnson & Johnson and PepsiCo. LinkedIn
NICK ARZHANTSEV
Creative Director
This guy can talk non-stop about two things: advertising and esport. He is an award-winning creative based in New York with professional experience from agencies around the world.

He is sure that Arcanum is the best game ever, and we can't blame him for it. LinkedIn
PETER FARBEY
Chief marketing innovation manager
Advertising guru and marketing advisor. Winner of 12 ad awards from major festivals, including Cannes Lions and D&AD. For the last 7 years, he's been creating outstanding projects for Visa, Coca-Cola, Shell, Nikon, Unilever, while working with esports stars like Zeus and Ant1ka. LinkedIn
KIRILL KAZAKOV
COO
A business advisor with more than 13 years of experience in brand-building, marketing, and management. Managed an immense amount of projects for Volvo, Hyundai, Samsung, Amway, and other international brands. LinkedIn.
OLEG BULAVKO
Esports marketing advisor
12 years in esports. Pioneer of esports media in Natus Vincere (7 years), former Head of media in DreamTeam. Since 2018 he's a HyperX's Marketing manager - high-performance gaming gear supplier. HyperX sponsor more than 20 gaming teams & tournaments like Dreamhack. LinkedIn.
YURI MYKOLYSHYN
Innovation advisor
Former Head of marketing in Intel. Leading marketing manager behind Intel Extreme Masters in CIS. Future thinker & digital nomad. LinkedIn.
SERGEY "GREEDZ0R" SHIRKHODJAEV
Esports activations advisor
17 years in esports. From Starladder to SK Gaming. Former Starcraft: Broodwar professional player & manager of a pro team and a WCG Head Referee. Key Account Manager at CR4ZY. MBA. LinkedIn
NADIIA VASYLIEVA
Marketing efficiency advisor
Innovator with 20+ years experience in C-suite positions. Ex-General Manager of Microsoft Ukraine, Moldova and Georgia (Black Sea HUB). Swiss Business School EMBA holder. LinkedIn.
JEAN-LUC SCHERER
Innovation advisor
Industry thought leader with 20+ years Experience in the Mobile industry with solid track record in sales and marketing. CEO of Innoopolis Dubai. LinkedIn opinion leader with 88K followers. LinkedIn.
PAVEL MITYUKHIN
Startups business development advisor
Expert in innovative companies business development. Experienced Digital Group Head with experience in leading media agencies like MediaCom & Product Manager at Yandex.
GET IN TOUCH
By clicking on the button, you agree to our terms of service and privacy policy.
LET'S TALK OVER COFFEE
Barcelona
Hola!
New York
Hi!
Berlin
Willkomm!